The Global Branding of Stella Artois Brewing Company

The Global Branding of Stella ArtoisAssignment 11)The international beer market is a trouncing and growth one with consumption levels at 1.3 billion hectoliters (hls) annually. Surprisingly, the pop off 4 breweries account for only 22 percent of the pump beer market. This means that the profit margin for these breweries is significantly smaller than that of capital companies in the tobacco, soft drink, and spirits industry which are out-of-the-way(prenominal) less(prenominal) fragmented. With this in mind there is great authority if Interbrew were to register a global brand that could reach exterior its borders to a larger consumer base. Interbrew has already expanded into 23 countries on quadruplet continents with its various products and this could be used as a programme to expand one global brand as an ambassador for Interbrew. Although the international beer markets are fragmented there generate been umpteen analysts that have suggested that this is due to chan ge so that beer companies could bring plateful the bacon economies of scale similar tobacco, soft drink, and spirits companies have done. With wish a shot?s world shrinking by advancements in technology, many markets are no longer as isolated as they were in the past. This means that a private beer brand has the likely to be successful globally like that of Coca-Cola or Marlboro.

By shifting attention to a whizz brand crosswise the world it would cut down on advertising and manufacturing be and increase profits. In addition, the premium beer market is expanding tremendously which is where Interbrew?s product s are placed. Having a globally recognize b! eer that is produced in this growing field would be very profitable. 2)When it was stubborn by Interbrew create from raw stuff Company to stimulate a global beer it was no bewilderment that they chose their best merchandising local beer, Stella Artois. Stella Artois is their oldest beer and was a local... If you want to observe a fully essay, order it on our website: OrderCustomPaper.com

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