Tourism In Singapore

Travel and Tourism in smashing of capital of capital of Singapore Executive summary: The Singapore Tourism Board(STB) play an important role in encouroging return in dis trust and tourism in 2004.the board einbarked on a monumental re-branding compaign to identify singapore as a distination that is Unique. the innovative brand position-Uniquely Singapore- was created to promot the many things which are intrirsic to Singapore as a city and a Country.This new coating brand,which show cases peace sential Singapore experienced and celebrate Singapore unique perish of traditions,Cultures and Modernity was as important Countributary factor in in bringing about strong harvest-tide arrivals and holidaymaker reciept in 2004. In addition,the Singapore Tourism Board arrange many firstly in 2004 and broke many barriers that puddle been in place for years.for e.g Jump on Singapore and Fireworks festival which are some(prenominal) likely ti be make in to annual events.

While the travel accomnodation assiduity vulcanized fully from looses suffered in 2003 in terms of number of buttocks nights sold,value sales axiom only apartial recovery with %10 growth in 2004.the spill in average cost per prat night came in the main as a result of the maturation share of value sensitive in board void travel trafic and stringent price competition among mid-vange and low-cost hotels for industry share. An adjoin in inbound tourism coupled with modify economy,resulted in an increase in visitor volume for Singapores touring car attractions.Besides the attraction the sellers,the innovetiv e promontional efforts by the Singapore tour! ism board payed dividends and helped assure a stabilise flow of Tourists in 2004.If you want to get down a full essay, order it on our website: OrderCustomPaper.com

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