Social Media Versus Traditional Media

friendly Media Versus handed-down MediaWhat atomic minute 18 the attains of accessible Media oer Traditional Media? As both conventional and neighborly media be emerging out for the leadership role in positive and traceing consumer attention, entirely its worthwhile to limelight on rough of the undeniable benefits of hearty media over tralatitious media1.Cost- kind media Field is open to all with fast no barriers to entry to new entrants to create or send amicable media context. Only time and production personifys ar the sunk woo involved in hearty media. With this investment the context rebound with scan in web unlike TV, radio and newspapers.Intimacy- cordial Media can administer information to thousands or millions of people at at a time with superior calibre of dialogues and specificity which traditional media lags.Proximity-Most importantly to say time and distance has more than or less disappe bed which acted as barriers between guests and the glo be. Social Media has brought the globe together by connecting federation like never before.Targeting-Social media has specific advantage over isolating and focus on brands or products depending on the customers interest by regularly supervise and sourcing information.Nimbleness Social media has a unique advantage as it allows brands to suit to consumers buying and sharing habits almost instantly as it keeps informed approximately the ara of interest of the customers.Measurement-Social media can measure brand communicate almost instantly with the customers response to brands and each other across ne 2rks, platforms and apps.Whereas traditional media rely on long term meter tools.Exponential-As trying it is for a brand to create its base same is for Social media but after it strikes the exponential bob upth for amicable media is limitless and repeatable at lower cost.Participatory- As barriers to entry is almost equal to cypher it encourages customers to participate in co mmercial dialogues.Dream of brands and consumers in dialogue has finally go into true through Social media ,thanks to real-time communication tools.Newness-Social media is well alive(predicate) of the new preoccupations of customers but still it has the ability to constantly evolve to play off the customers demand. Social media retains with new shines with reflecting light of new re-engaging consumer attention.Future-Social media has already focused on brand advertisements following on customers eye ball, it give presently follow customers adoption of mobile community which will bring a new dynamic for social media. Future is bright and vast for Social Media.1http//simonmainwaring.com/blog/uncategorized/top-ten-advantages-of-social-over-traditional-media/Is social media disruptive to traditional media?Social Media applications are basically built on Web 2.0 technology. Social Media straighta guidance has not emerged completely. Observation of the rise of social media reveals that the play of users of Social Media is increasing. The rate of affix of users is also on the rise. The users of social media now, belong to the early majority group.Since the ontogeny of social Media began recently and the users belong to early majority group, Social Media has a long way to go. Within this short time and less number of users, Social Media has started taking the share away from Traditional Media. Many firms, today think Social Media as the best Marketing Platform considering the advantages of Social Media over traditional Media. Consider the warning of Pepsi, which preferred traditional Media over Social Media. Pepsi thinks, it can attract more customers using Social media or else than traditional Media and started investing $20million in Social media campaigning.Dell is the perfect example of success of return on Investment from Social Media. It has gained $6.5 million gross revenue revenues only from twitter in a very short time. It is expecting its revenue s to grow substantially from Social media in future. With the success of Dell many firms are include Social Media for Marketing. Coca Cola has started a new surgical incision for Social Media Marketing, formulated Social Media Strategy and Social Media Policy.Since, Social Media is a networked industry, i.e., the honor for a user increases with increase in number of users and as the value for a user is increasing more users are embracing the Social Media. The number of users is also increasing with the increase in completing products. For example, in Facebook, number of complimentary products is increasing with increase in number of users and vice versa causing Snow ball effectAs the value of Social Media is increasing, users of traditional media are moving towards Social media. Even, the number of Social Media sites is increasing, however, different sites serving different users. The evolution of Social Media is not complete. Hence, once the Social Media is evolved completely, t raditional media can become obsolete.What is Social Media Marketing and how does it benefit the producers?Social Media Marketing is the use of various social networking sites for the promotion of some(a) product, service, company or organization. Commonly used social media marketing sites are YouTube, Facebook, Twitter, LinkedIn and Wikipedia etc. The marketing done using these resources is said to be Social Media Marketing and it is usually beneficial for the producers in following waysTraditional and social media are struggling between each other to attract the consumer attention even though there are some advantages of social media. Bellow there are some points to strengthen our views2.1. Cost The cost factor is quite small for the social media. On the other way the cost entry barrier for creating and distributing the Social media is quite small. There are some short of initial investment in equipment casualty of maturation the social media and time is also needed but if we dis card this two small investment it is almost free. It doesnt bear any additional depreciate like TV, print media and Radio and move into the wave indefinitely to assist the targeted customers.2. Intimacy If we look at the potential pitfall of the traditional media we will see that traditional media normally need to broadcast to its large customer base (may be millions of customers) at a time which robs in impairment of the specificity and the dialogue of traditional media. But in study of a social media this draw back could be overcome.3. Targeting While targeting a specific division of the market or the specific segment of the customer the social media is some(prenominal) more specific or in the other way it could be easily distinguished in this respect. In the social media space that point customer base share their ideas and thoughts about different products of their interest and distribute them among each other.4. Nimbleness Social media is much more agile in terms of the e xternal environment convert as compare to the traditional media. It takes very less time to respond to the external environment change and impacts the consumer buying and sourcing behavior instantly. But on the other hand traditional media takes a bit more time to take change as compare to the external environment.5. Measurement In subject of the traditional media the measurement style of the effectiveness of the brand messaging is quite time overpowering and lengthy process. But in the other hand in case of a social media it is instantaneous. In the social media space the customer reacts to the brands, the platforms and the applications instantaneously. In any case if that response becomes negative the social media have some chances to react to that negative response.6. Newness Traditional media is unutteredly unique in terms of the consumer per-occupation with whatever is new. Even though the huge demand of the consumer who seeks change social media keeps its pace by engaging the sheen in new so that it can attract the consumer attention from time to time. But in case of a traditional media the distribution mode hardly changes even though the content may change.7. Exponential even though it is very hard for any product or brand to thread the market social media has huge potential for the exponential growth in exchange of a low cost.9. Proximity In the social media space there is more or less no time and distance barrier exist between the consumers. It is more like creating a global and connected community by the customers. These characteristics of the social media open enormous opportunity for the social media for success and failure closely depending on the how well it measures its market dynamics.10. Future Now a long time most of the time the consumer looks at the online publicizing but in intimately future it will be in the huge mobile community. The advertising dollar will follow in the huge mobile community. It shows a new future for the social media space.2http//simonmainwaring.com/blog/uncategorized/top-ten-advantages-of-social-over-traditional-media/