Discussion week 8 The Importance of Social Media and Web Analytics Assignment

Discussion week 8 The Importance of genial Media and Web Analytics - Assignment ExampleAs mentioned, Salina was noted that the key ingredients to her success argon quality content, the create and nurturing of an audience, and findability (Robson, 2012, p. 4).Two of the affectionate media methods that Salina mappingd are (1) partnering with YouTube and (2) promoting her instructional videos through Do-It-Yourself (DIY) sites, like CutOutAndKeep (Robson, 2012, p. 3). The partnering with YouTube proved to be instrumental in enhancing awareness, access and viewership to her target audience. On the other hand, opting to promote the videos through DIY sites was deemed to be contributory to acknowledgement of her skills and talents as a craftsperson. Posting her instructional videos in these social media sites provided the opportunity for Salina to catapult to fame and to be known in the arts and crafts endeavor.2. From the scenario, prioritize the most significant components of a soci al media campaign accord to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.From the scenario, it was noted that the most significant components of social media campaign agree to the level of influence each could have on the new product launch of the tablet are (1) word of mouth (W.O.M.) and (2) social networks. The social media tools that could provide the highest return on investment (ROI) would therefore wait on accurately identifying the goals of the marketing campaign and to ascertain how much funds or resources have been fagged (amount of investment) to generate the targeted return (Developing Social Media Campaigns for the New Product Launch, 2014). Thus, to measure the ability of generating the highest