Nordstrom Rewards Its Customers Essay Example for Free

Nordstrom Rewards Its Customers EssayNordstrom is a great place to go shopping and receive vantages while outgo money. Nordstrom shoppers automatically become members of Nordstroms Fashion Rewards program when they people sign up for the stores credit. When each person accumulates 2,000 points, then they receive a $20 Nordstrom Note, a gift certificate recover adapted for Nordstrom merchandise or services. In the book one of the questions is what are the design characteristics of an effective loyalty program. The coordinate of their loyalty program and how they use the data collected through the program to make informed product, market and customer experience decisions are key to its success. The stores frequent customers will be able to quarter perks like custom shopping parties and tickets to in-store fashion shows after shelling out just one-half as much as they used to spend to qualify for satisfys. Loyalty marketing is and should always be much bigger than points, thr esholds or incentives. It is about changing and influencing behavior in a proactive room that creates long-term brand advocates who, in turn, enter into a dialogue with the brand. Nordstroms program is effective for a number of key reasons. First, even the lower levels of Nordstroms loyalty program are engaging because they broaden meaningful soft benefits and because its aspirational, members remain engaged they aspire to be at the higher tiers in the program so they can get the bigger rewards.Another question asks is the Nordstrom program worth what it spends to reward customers. I think it does because when you reward your customers then they would want to come into the store and buy their supplies to build up their points. When they do that then they get awards. Example would be I have a credit observance and I receive points, the more I spend then the more money I get off from that store. I use my card all the time and I go and pay it off. I would get a credit card from any store I shop at if they reward me to use it.